Privacy policy

Effective 27 September 2026 · updated for local leaderboards, invites and the shop

$YOU is a daily journal that turns your day into a stock price. It works without an account, and most of what you put into it never leaves your iPhone. This policy explains what stays on your device, what reaches our server if you choose to join the network, and how to delete it.

What stays on your iPhone

• Your journal: check-ins, notes, best moments and drains, ratings, sector moves, habits, guidance, rally sessions, reports, your price and your history. The one exception is optional: if you join $STOCKS, the number of habits you tick each day is sent for your paycheck (see below), never which habits.
• Photos are stored on your device and are never uploaded.
• Camera: rally sessions are analysed live on the device and never recorded.
• Microphone and speech recognition: dictation is turned into text on the device.
• Apple Health (optional and read-only): sleep, steps, workouts and resting heart rate. These are used to score and write your own daily report on the device. The measurements are never uploaded, never shared and never used for advertising, and a headline you share is written without them. The one exception is optional and yours to choose: see area scores below.
• AI: reports and photo readings are written on the device, either by Apple Intelligence (Apple's on-device Foundation Models) or by the app's built-in engine. Nothing you write, photograph or record is sent to a cloud AI service.
• Widgets read a small summary (your price and streak) saved in the app's own storage on the device.

The network (optional)

Nothing is sent to our server unless you tap Join on $STOCKS (or Create your account in Settings) and agree to the community rules. Joining creates an anonymous account, with no email, phone number or password. After that we store:

• a random account ID;
• your ticker, your display name (if you set one) and your sharing choices;
• days you choose to publish. Each day is published only when you press Publish on it, and includes the date, the day's move (if you share movement), the headline and summary (if you share the headline, written without Health data), and market events such as a five-day rally. Your notes are never uploaded;
• who you add to your watchlist, and your reactions to their days;
• $STOCKS, if you list there: your public price's daily move and its audit score. Both are worked out on your iPhone. They can reflect activity that the camera or Apple Health verified, but none of that underlying data is sent. With each posted day we also store how many habits you ticked that day (a number only, never which habits), which sets that day's play-money paycheck. We also store your play-money wallet, paychecks, start-overs, holdings, trades, league standings, the leagues you start or join (and when you joined and left them), and your shares and trades in leagues;
• area scores, only if you join the $STOCKS area boards (off unless you turn it on). With each posted day we store one score per sector, such as Fitness +0.80. Scores are worked out on your iPhone from your audited day, so they can reflect steps, workouts and sleep read from Apple Health; they never include the measurements themselves or your heart rate, and Health readings that count against a day are left out. Other people on $STOCKS see your weekly totals on the boards, and from them could work out roughly how you slept or moved. Turning area scores off in Settings deletes every score you've shared, straight away;
• your location, only if you turn on local leaderboards (off unless you do): the country, state or region, and city you type in. The app never uses GPS or your device's location. It's used only to rank you against people in the same place; others on those boards see your ticker and rank, never what you typed. Turning local leaderboards off deletes it straight away;
• invites, rewards and the shop: if you enter a friend's ticker as your invite, we store who invited you, so they can earn a play-money reward once you've checked in five times. We also store the play-money rewards you earn and the $YOU shop outfits you buy with play money;
• the people you block, and the reports you make (the reason, where you saw them and any note you add).

We use this only to run these features. We don't sell it, use it for advertising or track you across apps and websites, and the app contains no analytics or advertising software.

Who sees it: people who add your ticker (only if you've made it findable) see what you publish. People on $STOCKS see your ticker, display name, public price and league position. Your habit counts and paychecks are visible only to you. People you block can't see you, and you can't see them.

Service providers

The network is run on Supabase (database and sign-in), hosted in the United States (Ohio). Apple provides the on-device AI and Health frameworks, which don't send your data to us.

Keeping and deleting your data

• Server data is kept until you delete it.
• Settings (the gear on $HOME) › Account › Delete account removes your account and everything tied to it from our server straight away. That includes your profile, published days, watchlist, reactions, $STOCKS listing, wallet, paychecks, holdings, trades, league memberships, location, invites, rewards, shop purchases and blocks.
• Reports you made about others are kept without your identity, so moderation can finish.
• Index funds you founded stay for their other members, without you.
• Settings › Data › Delete all data does all of the above and also deletes everything on your iPhone. Deleting the app deletes everything on the device.

You can also email us to ask for a copy or deletion of your data.

Children

$YOU isn't directed at children under 13, and the network is for people aged 13 and over.

Security

All traffic to our server is encrypted (HTTPS). Database rules mean each account can read and change only what it's allowed to.

Changes

If this policy changes, we'll update this page and the date above. If a change affects what leaves your device, the app will tell you first.

Contact

Email sambeyzer@gmail.com.